Our story
From waste to timeless design — discover how MOR turns discarded fish skin into sustainable luxury.
2024
Born from a deep commitment to sustainability, Kajsa-Lisa Larsson, designer and Linnéa Engström, ocean and fisheries expert, created MOR as a way to redefine fashion with a vision that bridges ancient traditions and cutting-edge innovation.
Linnéa Engström is a former member of the European Parliament with over 15 years of experience in environmental and fisheries sector. Kajsa-Lisa Larsson is educated at the London College of Fashion, University of the Arts and has over 15 years of experience in the textile industry. Inspired by the untapped potential of the fishing industry, MOR transforms fish skin—a byproduct often discarded—into luxurious, toxin-free accessories that embody elegance and responsibility. We attended a course in Sigtuna held by Lotta Rahme, read more in this blogpost.
Rooted in the timeless craft of fish skin processing, historically championed by women in communities like the Sami and the Inuit of Greenland, MOR celebrates this heritage while embracing a sustainable future. By merging ancestral knowledge with modern circular design principles, we address critical challenges in both fashion and the environment.
At MOR, every product is a testament to our mission: to create beauty without compromise, to honor the planet, and to empower women-led innovation. From Scandinavia to the world, we envision a circular industry that not only reduces waste but also reimagines the possibilities of fashion, one fish skin at a time.
In October 2024 MOR presented it’s vision and mission at the Oslo Innovation Week whilst discussing women ’s entrepreneurship: Linkedin
2025
MOR traveled to India to gain insights and gain inspiration, read more on the take-aways in this post.
MOR presented it’s innovative project "From Waste to Fashion” at the Nordic Seafood summit in Gothenburg. We held a presentation for potential collaborators and investors where we highlighted traditional knowledge of fish skin processing, a technique historically managed by women in various communities around the world, especially among Indigenous peoples such as the Sámi and Inuit in Greenland. Linkedin
